I’m new to A/B testing and have begun running some small tests using google optimize.
I recently ran a test for a couple weeks where I moved a button that was hidden beneath the scroll/fold up so that it would be easier to find.
As expected, people seemed to find the button, and bounces and pageviews improved - but transactions did the exact opposite and decreased.
I’m not sure how to interpret this so I’m not sure what to do next. Could it be that people who find the button are progressing too quickly through the site and missing valuable information? Is there a followup test or additional data I should look at?
Anyone been in a similar spot?