2 versions of a screen for app store - How to know which is better?

[vanessaddmacedo]

Hey @Researchers I was presented to this question in an interview and thought of sharing to hear your thoughts.

Imagine your team has 2 versions of screenshots to upload on app store. Only the text change in between the 2 versions. And your job is to recommend which one is best.
What research plan would you suggest?

For reference, here’s a random example of the situation:

[dannyyan91]

1. Find out what goal(s) you are trying to achieve with these screenshots
2. Set some goals/KPI’s to measure, according to what you’re trying to achieve
3. Do an A/B test
4. Analyze results and see which screen performed better than the other