Hi everyone! I'm new to UX and to this community. I have something that is weighing me down a bit, but I hope not to come off as a curmudgeon!
I've been a visual designer for many years and earned a Master's in Internet Marketing. I love studying UX design, and have been on my own for the past several months - creating case studies and presenting my work on my portfolio. After some recent interviews for UX positions, I feel like companies only want strict, UX experience. Meaning, I think companies can't quite see the attributes of visual and marketing being carried over to UX. And that somehow, UX is the magic answer to all things bottom line.
I understand the essence of UX, and the positive effect on an audience regarding creating value, usability, delight, etc. But those are attributes of building a great marketing campaign as well. Exactly why is UX the hotness in the job market today? Is it really understood? Also, I would feel bad spending lots of money on a bootcamp just to make myself "legitimate" in the marketplace, but maybe that's just reality.