This chapter talked much about the seven stages of action. As he requested us to do, I think we all should examine at which stage a poorly designed product fails and how a well-designed product masters the seven stages.
Don introduced the three levels of processing (Visceral, Behavioural and Reflective) and its implications for designers. My understanding of it is that designing for the visceral level would mean creating a good first impression. Designing for the behavioral level would mean creating the proper interaction responses. Is this correct? Also, how does one go about designing for the Reflective level?
Digital form fields having a rigid fixed format is quite a pain to users. Being in the telco industry, most of our forms on web and apps invariably have the mobile number form field. And of course, people would fill it in various ways while the system will work only in one format. I have seen various ways of this being tackled, some being limiting the input field characters or having a placeholder number. Now we have finally implemented fields where the user can enter in any format and the system will still work.
Learned two new terms, Learned Helplessness and Feedforward
"We like to think we understand ourselves. But the truth is we don't. Most of the human behaviour is a result of subconscious processes."
"What we call an error is usually bad communication or interaction"
"I predict that even in the twenty-second century, there will still be forms that require precise accurate formats for no reason except the laziness of the programming team"