Awesome stuff Ashlea! All great ideas. My one question would be, what happens if you don’t have any connections in some areas that your product can also target. So for instance our products are around crime fighting, but it can also be around financial crime, which is a different market as they are more like banks. So if you are looking globally, in a target area you don’t have connections with, what might be suitable methods to gain insights (I guess other than your normal finding related companies through web and emailing them).
I have a feeling that our sales and marketing team do have a wide range of contacts, and we may be able to leverage later :).