I'm doing some work on and AdWords campaign for a small startup.
We are constantly trying to get into the heads of our ideal customer. If we can understand them more the lives and circumstance we can use this to work out what they might search for and align our keywords to this.
I find this so similar to the User Research we might do for any UX project. We are creating a type of persona of the ideal person we want to visit our site.
How could we use established UX research methods?
What could help define our user and what they might in turn search for?
Any thoughts welcome.