So I am new to the forum and want to start getting more interactive with the community. I have a presentation to prepare for, for an interview. Below is the outline for the task, as well as my approach. What do you guys think? Am I taking a suitable discourse?
"The task is all about how we can improve the search and booking journey for Saga Holidays (http://travel.saga.co.uk/) - specifically looking at the homepage, search results and accommodation pages (as found from search results)
We’d like you to do a short review of this journey looking for significant UX issues (approx. 5-8) and then produce mock-ups of the recommendations you would suggest to resolve 1-2 of those issues (we’re happy for you to take the mock-ups into whatever fidelity you’d like). The next step, if this was a real project would be to test out your recommendations through A/B testing.
You will be asked to present the issues and your recommendations to us as if we were the clients and you were the UX specialist.
The presentation will be expected to last up to 20minutes in all and this will be followed by presentation related and interview questions. A laptop and projector will be available for you"
My plan is to do a heuristic based review around the journey they have said, I will turn the heuristics into a metric of some sort, (for example a score of 0 if it didn’t do the job, 1 if it kind of does, and 2 if it does the job) based on a list of questions under each heuristic, maybe make some radar charts. Then show each issue found (along with explanations and severity scores). Then take the two most important issues and develop high fidelity mock ups using photoshop to edited the original site. I’ll justify using high fidelity as valid comparisons can be made then using A/B testing.
Thanks in advance!