What's good UX Masters?
My first post! Sooo.. I have a client who's company offers two tangentially related services. Currently, when you arrive at their website, you are immediately presented with a "fork in the road" choice of which "site" (aka. business offering) to enter. I don't know what that pattern is actually called - most often I've seen it on clothing sites where users are forced to choose their entry path by gender before they are presented with content.
I'm wondering if anybody knows of any research or writing about this type of pattern? When is it useful, when is it not? I'd also like to hear about any experience with it or thoughts you guys have?
In my scenario, where the pattern is being used to select between two somewhat disjointed choices, I find it confusing and it "feels" like hitting a giant speed-bump. However, I'm hoping to find some objective research on the pattern, or at least well reasoned opinions about it before addressing the issue with the client.