I’m a quantitative researcher at a mobile gaming company who occasionally has to look at some qualitative data.
I’m currently using surveygizmo’s horrifying open-text analysis, in which I go through all open-ended comments manually and bucket them myself (there are thousands). Then, as a reward, the software tells me how many times I dumped different things into buckets. It’s 10% better than me having an Excel file open and making hatchmarks. =/ There must be a better way to do qualitative analysis. Any suggestions?
- Free or cheap is good.
- Simple and intuitive is also good; no time to learn complex new languages or UIs.
- Something that automatically buckets based upon similarity of phrases or sentiment (e.g., “positive words”, “negative words”) would be better than what I have now.
Thank you bunches for any advice or suggestions you have!