**Where in the world are you?
**What stage of your career are you at?
I am a writer and editor with many years of online marketing experience. I've dabbled in SEO, I spent several years at an agency creating and managing PPC campaigns. Realizing that I was more interested in information design, I made a switch and began working as an editor for a large tech website here in Austin. Then I was the casualty of one of their fabled layoffs, so I made another switch and am managing expert product reviews for a very lovely web company.
**What are you current challenges?
Making the reviews ever more user friendly and instilling them with unique features that beats our competitors. Also ... Figuring out if it is possible to transition into UX full time, since I've realized it incorporates all the stuff I'm passionate about.
**What aspect/s of UX are passionate about?
I've long been passionate about user experience and usability, even before I knew what they were called. After I did ethnography research for a class project in college, I went to the career advisor and told him that I wanted to find a job studying how people use technology and advising how to make it better for them. He got me on to usability and suggested I take a couple courses. I did and I loved it, but when I went to look for work, there weren't many usability testing jobs to be found, especially for someone without a full out human factors degree. I went into internet marketing because it was a hot field and I thought I could incorporate aspects of usability. I got to run the a/b testing and landing page optimization for some of our client accounts, and loved doing that. I recently trying to decide where I want to take my career. I started looking at job postings. There were many ux design positions. I had assumed these were graphic designers that just incorporated user experience principles into their design. But when I looked at the descriptions, I found all the activities I'm interested in: user research and testing, wireframing, prototyping, designing flow, thinking about the overall flow and architecture of the site. The one thing I'm unsure about is visual design. I know graphic design is not part of a pure ux role, but many of the descriptions are calling for someone with visual design skills, or a combo of ui/ux, so I want to do some training and try my hand at visual design to see if I have aptitude. If nothing else, knowing something about web design comes in handy when working on a website.
**Cats or dogs?
Both. I've owned both and enjoyed their distinct advantages.