Hello. First and foremost, let me give you some insight regarding my current situation. I am currently with a relatively smaller ad agency based out of buffalo, ny. My role here varies, but there is a strong focus in UI/UX. I personally come from a design background w/ knowledge in development ( html, css, js, php ).
Prior to my opportunity with this ad agency, I had some experience with UX methodologies, but not very much. Over the past year, I’ve become quite enamored with UX and User Centered Design and in my free time, I try to absorb as much material as possible regarding those theories.
So, anyway, back to where I stand presently within the ad agency that I am employed by. My first two months here I focused primarily on small design projects, but somewhere between those two months, one of the stakeholders here had mentioned me as candidate to focus primarily on the UI/UX theory and become the driving force on implementing UX methodologies within the company.
So, after 3 months of spinning my wheels and not feeling any better on where I stand as a UX leader, I am stuck looking for answers. Questions as of, am i taking the correct route into efficiently learning the ins and outs on UX theory?..How do i approach implementing such theories into a company that has no knowledge UX?..
These are just a few questions that I have been sitting on for quite awhile. So, that’s basically where I stand as of now.