Not only am I a new group member, but I am also new to the UX Design world! But not new to the concepts of UX Deign - I'll go into this a bit further below.
Where in the world are you?
I'm from UK, working and living in London.
What stage of your career are you at?
I have over 5 years of experience in Digital Marketing & Digital Operations. I would describe myself as someone who has been a "Jack of all trades" rather than a master of one. Simply because nothing to date that I've learned about or picked up along the way has screamed at me and said. "Yo" this is what I really want to specialise in!
So have been in involved in building websites, optimising them from a search marketing view point, right up to promoting key messages via other digital channels i.e. social media, email, etc. And of course tracking and measuring success.
What are you current challenges?
My biggest challenge at the moment is "how can I migrate into a UX specific role?" Not having enough solid experience, or a "portfolio" to prove to prospected employers is going to be a challenge. As I'm already well paid with a lot of related experience behind me. I hoping to learn more about UX design, and speak to others in the hope to figure out how I can make my transition into UK Design.
What aspect/s of UX are passionate about?
Not sure to be honest as I have so much to learn before I can start to talk about my passion for UX. However, I will try and answer this from what I've experienced and loved to do from my past experiences that have had a direct relationship with UX. I've loved to build wireframes, and figuring out how to best lay down my ideas and concepts (without the the full research piece - mainly having to relay on analysis from heat maps and web usage analytics). I've loved the process behind re-looking at existing IA site map structures and re-doing them to meet organisations objectives (from a content marketing and persona driven view point) - again having lacked the experience behind getting customer feedback and UATs.
What really fascinates me is the idea of improving / optimising accessibility and usability based on the principles behind human interaction - with a pragmatic and creative approach.
Cats or dogs?
Both! After all, Loins are cats too