You say potato I say...
My name is Ryan Roy and I'm a User Experience professional working at a university in south Florida. My current title is Visual Architect and it's also UX/UI Developer. People in our field use a lot of titles, sometimes we're called UX/UI developers other times Usability or Visual Architects even Information Architects. I've even seen one gentleman with the title UXDNNG. The whole profession goes by a number of different names that in the end really mean about the same thing. We speak for and defend the voiceless end-user. Unfortunately and not to our credit we have done little to educate the masses about what we do and why. For a profession whose job is to make things clearer and easier for the end-user we're have to improve the way we educate the world on what we do everyday.
I've been working on a short way to explain to someone what user centered design is and how we do it... before they fall asleep or glaze over from the cognitive load. Here is what I have so far.
"I test web products with customers revealing flaws that prevent their ease of use. Then I make improvements and test again, repeating the process until ease of use is established."
How do you explain UCD and your role in it in as few words as possible?