We want to bring informations about Customer Journey Mapping to everybody who is interessted in this method.
Please share this link and use our guideline to keep you informed.
Leran more about the different perspectives of customer view and what advantages the method can bring to your bussines.
This practically developed Guideline was created to support the first steps of Customer Journey Mapping.
CUSTOMER EXPERIENCE MANAGEMENT (CEM) – BACKGROUND
CUSTOMER JOURNEY MAPPING – THE CONCEPT
2.1. BUYER PERSONAS: WHO ARE OUR CUSTOMERS?
2.2. CHANNELS, STAGES AND DEPARTMENTS: OUTLINING THE PATH OF THE CUSTOMER JOURNEY
2.3. MICRO-MOMENTS: WHAT DO OUR CUSTOMERS EXPECT?
2.4. TOUCHPOINTS: WHAT IS THE SPECIFIC EXPERIENCE OF OUR CUSTOMERS?
2.5. EMOTIONAL JOURNEY: WHAT DO OUR CUSTOMERS FEEL?
CUSTOMER JOURNEY MAPPING WORKSHOPS
4.SHARING AND COMMUNICATING CUSTOMER JOURNEY MAPS
5.FROM CUSTOMER JOURNEY MAPPING TO A COMPREHENSIVE CX MEASURING SYSTEM