I'm going to be conducting some Guerrilla Usability Tests on our website classifieds.advertiser.ie over the next few weeks.
Does anyone have some suggestions as to a baseline figure I can track and compare before and after testing (and subsequent changes).
I will be pretty much on my own with these tests as the concept of UX hasn't been embraced fully by the stakeholders.
Also the external company which developed the site did not use any UX principles to date.
I'm thinking of simply comparing visitors numbers to ads placed as a percentage of this.
And if we can identify some sticking points in the User Journey and fix these, hopefully we can increase the number.
Any suggestions much appreciated.