Hi everyone, I wanted to stop by and say hi and share my story with you.
I started working for a large home shopping group as a graphic designer when I was 19 (remember physical catalogues?! - yes those). I skipped University because I was offered a job that I loved in a company were there was opportunities to learn more.
I can’t stress enough the importance of up-skilling while you are already working, it allows you to be able to continue to pay the bills and learn at the same time. I moved into art direction, and then when the ecommerce industry started it was a obvious step for me to move into UI design because this was 1997 and I was working in the USA where the tech industry had a massive 5 year lead on anything that was going on in europe at the time.
Back in 2004 during my career break when I had my two kids back, I started building applications. I teamed up with a developer and we built a couple of online stores, an online second hand seller community and iPhone apps. These were moderately successful and a great introduction into failure. Failure lead me to start questioning every single design decision I ever made, and this in turn lead me into learning about the different types of research methods.
I got a big break in 2007 when I started consulting for large ecommerce companies, based on the value and experience I could bring from my ecommerce experiences in the past. Working for big ecommerce corporations as a total thrill for me because of the amazing people get to work with and the high level UX projects I get to work on.
Feel free to reach out to me at anytime, thanks for reading!