OK, I know focus groups are poor practice for research. But quite frequently accessing users is difficult and user stakeholders (and gatekeepers) think that researching with a group of people all at once is less disruptive to them and more efficient use of their time.
I have some thoughts about how to conduct a ‘research workshop’ with a group of users. (This is early experience exploration, the actual product doesn’t exist yet, but the user groups are very specific.) I’m thinking that I will use the data to generate a CJM… or I could just get them to collaborate on a CJM…
Any thoughts from people who have been in this position? What has worked for you? How have you framed things so that you keep the data as ‘clean’ as you can? My plan is to have a very open, light 60 minutes and then fingers crossed be able to follow up another time with individuals for a ‘proper’ 1-on-1 interview.