Thanks for the link, reading now. In my own preliminary thoughts through a UX process I had even put research ahead of strategy. My thinking was that you need evidence to inform your strategy.
I really think that in my efforts not to lead anyone in a certain direction, I was a bit too ambiguous in my original question.
In the image below:
I see Scouting as early research. This where I may try to uncover people goals, motivations, and behaviors concerning something in their life.
The product market fit stage gets at better understanding certain aspects of peoples' goals, motivations, and behaviors and compare them to the assumptions the business has to find a fit between peoples' needs the business goals.
The service level integration is where you figure out how this makes sense amongst your product offering.
Lastly, the usability of the thing is, can our users actually use this thing we built.
Reading the article you shared now. I hope this helps in understanding my original intent of this post. I have an idea of what questions to ask, just looking for generic questions one might ask in these different phases. How do I help my teammates understand how to ask these questions to get the most helpful answers?