I'm currently doing a website redesign for a hardware store. The site has thousands of products and making meaningful groupings has proved difficult.
I'm curious what processes are used to define product categories on e-commerce websites? My approach right now is to do a small sample size affinity diagram (100 or so products) and start developing themes.
Any advice, or alternate techniques are much appreciated.
By the way, this is a student project:) Thank you and have a great rest of the weekend!