Accessibility is ignored by designers, as they often relate it to boring designs, text only websites, monochromatic colors, and static content. But accessibility should not be vetoed from your discussion just because you think it’s either complex or boring, because it’s not.
A true digital experience is actually incomplete without an amalgamation of creativity, usability, and accessibility. Yes, you heard it right, and there are a few reasons to support this. As much as 14% of the population consider themselves to have some kind of disability, this counts for one out of your seven potential customers. But wait… there’s more, over 10% people have color blindness, 4% people with troubled vision and over 20% of the elderly population struggles with mobility and vision issues.
Whoa! that’s a whopping 50% of your potential customer base, now can you afford to ignore them? Nope, then how to make your design accessible, it’s not as complicated as rocket science, we’ve got a few easy tips for you to make a switch.
FOLLOW THE RULES
There are some industry standards for website accessibility, compiled by the World Wide Web Consortium (W3C) and called as Web Content Accessibility Guidelines (WCAG) and most popularly known as POUR (Perceivable, Operable, Understandable and Robust). The website is evaluated based on these criteria and accorded A, AA, AAA success categories to support different levels of accessibility. Level A stands for basic accessibility standard, while AAA for advanced.
For example, Guideline 1.4.1 is about the use of color and it highlights, “Color is not used as the only visual means of conveying information, indicating an action, prompting a response, or distinguishing a visual element (Level A).”
This is my story and I have published complete post on Inkoniq blog. Design for Accessibility Covers a Lot More than Just Color Blindness