Hey guys, me again… I have a question that I’d like to ask and hopefully get some great insight into this specific topic. So I have been doing a lot of designs for our company - meaning that I’ve spent time with the users to discover potential areas for improvement and I’ve also received a few requests from our BSA to look into (specifically feature that he thinks needs to be improved).
So my question is, who is the best person to approve / sign off a feature that has been developed? I know it seems obvious but I am sometimes faced with a situation where I am presenting my work to the team and the main approver is our BSA and I sometimes feel that the feedback given is more preference than actual user-based.
Is a person like the BSA actually the correct person to approve big redesigns and improvements if the UX designer based all decisions on user needs and how does one balance the approval between what a BSA thinks the users need and what they actually need?
Happy to elaborate should something be unclear