Guys, so I'm putting together a survey as suggest (thanks @HAWK! )
At the moment I have basic questions and all, but I'm finding difficult to collect this specific data on trust – photography vs illustration.
I'll give a bit more context...
I work for a financial company that does online peer-to-peer currency exchange. At the moment our website is photography based, but it's difficult to convey the idea of the service using photography, so we're definitely missing out on some extra clicks.
We're in the beginnings of redesigning the landing page and CPO is suggesting intensely that we get rid of all photography and redesign it around illustrations and graphics that quickly explain what the service does. Our target market is expats, older adults, majority male. So I'm a bit wary of this radical change.
Would you have any ideas on how to put together image based questions around trust? Hard not to be bias when putting it together for me. Any input welcome! Thanks!