I'm pitching to my boss to permit some basic UX testing on our website, it will be an easier sell if I can show some simple examples of the benefits or good UX.
I like to show a real world example if possible.
Maybe a simple A/B test showing that using user to make the decision increased conversions.
OR even just a process showing user getting stuck at points in their red route and how identifying and fixing this helped the bottom line.
Thanks in advance